Tara & Sons, Inc. was founded in 1974 by Tara C. Sethi in New York’s famed diamond district with the solitary goal of designing and manufacturing the finest jewelry available. Today, that dream lives on in the “Gem-Centric” approach of the entire Sethi family. The Sethi family scours exotic locations around the world for the most perfect pearls and diamonds available to man and then uses these natural wonders as the inspiration for their exquisitely designed jewelry collections.